HISPANIC HERITAGE MONTH 2020: CELEBRATING LATIN MUSIC!
From September 15 to October 15, we honor the cultures and contributions of Hispanic and Latino Americans. Founded by Congress in 1968, National Hispanic Heritage Month recognizes the more than 60 million Americans who trace their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean as they strengthen and enrich our country.
- Sony Music’s $100 million Global Social Justice Fund supports social justice and anti-racist initiatives globally. The Fund has contributed to more than 300 organizations around the world working on issues including civic engagement, criminal justice reform, and education.
- Universal Music’s Task Force for Meaningful Change works to support marginalized communities in a myriad of ways, including through charitable giving, community partnerships, and internal programming.
- The Warner Music Group / Blavatnik Family Foundation Social Justice Fund supports organizations working to build more just and equitable communities. Focusing on education, arts and culture, and criminal justice, the Fund has supported organizations including the Florida Rights Restoration Coalition, Howard University, and Black Futures Lab.
In Their Own Words
From Gabriela Martinez, General Manager of Warner Music Latina, to RIAA Diamond certified artist J. Balvin to Latin trap pioneer Anuel AA, the vibrant tapestry of Latin music has become a thriving cornerstone of the modern music business – making the American musical melting pot richer and more compelling than ever.
This week we highlight Sony Music Latin.
Hear from Sony Music Latin Region President Afo Verde and Gold & Platinum awarded artists Mau y Ricky, Pedro Capó and Kany García on the important contribution and influence of Latin Music the world over.
- Sony Music’s $100 million Global Social Justice Fund supports social justice and anti-racist initiatives globally. The Fund has contributed to more than 300 organizations around the world working on issues including civic engagement, criminal justice reform, and education.
- Universal Music’s Task Force for Meaningful Change works to support marginalized communities in a myriad of ways, including through charitable giving, community partnerships, and internal programming.
- The Warner Music Group / Blavatnik Family Foundation Social Justice Fund supports organizations working to build more just and equitable communities. Focusing on education, arts and culture, and criminal justice, the Fund has supported organizations including the Florida Rights Restoration Coalition, Howard University, and Black Futures Lab.
Afo Verde, Chairman & CEO, Sony Music Latin Iberia
Recent Latin Music Milestones
- Through the landmark Gold & Platinum Awards Program, Latin music now accounts for about 15% of all RIAA Gold & Platinum certifications in recent years. (Source: RIAA)
- Latin music has been growing faster than the overall market – rising 28% last year to make up 5% of the industry. (Source: RIAA)
- Hispanics in the U.S. use streaming music services and own smart speakers at higher rates than the total population. (Source: Nielsen)
- A report from Edison Research shows Latino listeners prefer music podcasts over all other categories.
Check out Warner Music Latina’s Hispanic Heritage Month video featuring Justin Quiles and band Piso 21 and Universal Music Latin Entertainment’s video featuring Mariah Angeliq, Cali Y El Dandee and Sebastian Yatra.
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Annual Sales for Latin Music, 1990-2021
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| Award | Artist   |
Title |
Label |
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The scotps | The scots | Nose |
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